Separating the wheat from the chaff: Feedback for better food – processing open-ended customer feedback at food specialist Dr. Schär: enabling other teams through self-service tools
Maurice Gonzenbach, Pascal de Buren and Silvia Hofer
Dr Schar, the specialist food producer, decided to augment its abilities across 11 different countries.
Abstract
Insights teams need to evolve from being pure executors to also enabling and consulting other departments. Achieving this requires the right set of tools and mind-set. Nowadays, research teams need to juggle a plethora of different projects, which...
