SEO and SEM: Best practices for Indonesia’s consumer brands

ADA’s Aldila Septiadi explains how combining search engine optimisation (SEO) and search engine marketing (SEM) can drive superior conversion and high-quality traffic to deliver tangible results for brands.

In 2020, the e-commerce market for Indonesia experienced explosive growth of 61%, with total revenue of US$33 billion that propelled it to become the 11thlargest e-commerce market in the world. Despite this, consumer brands are facing several difficulties...