Sentosa: The renaissance of Sentosa Island

Zoe Chen

Singapore resort destination Sentosa island launched a rebrand via multiple channels to reverse a decline in local visitor numbers.

Campaign details

Brand: Sentosa Brand owner: Sentosa Development Corporation Lead agency: BBH Singapore Contributing agencies: UM Singapore, The Hoffman Agency Market: Singapore Industries: Destinations and locations Media channels:Cinema, Events & experiential, Up to 500k

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