Sentosa: The renaissance of Sentosa Island

Singapore resort destination Sentosa island launched a rebrand via multiple channels to reverse a decline in local visitor numbers.

Campaign details

Brand: Sentosa Brand owner: Sentosa Development Corporation Lead agency: BBH Singapore Contributing agencies: UM Singapore, The Hoffman Agency Market: Singapore Industries: Destinations and locations Media channels:Cinema, Events & experiential, Up to 500k

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands