Sensodyne – Recommended by Dentists
Brand Name: Sensodyne – Recommended by DentistsAdvertiser: GlaxoSmithKline Agency: Grey WorldwidePrize: GoldCategory: Pharma/Healthcare
This is a story about the power of focus. By refocusing on its core essence of ) and value market share by 1.1% (see ). This was achieved without product launches and with the only significant change being the advertising campaign featuring real dentists talking about why they recommend Sensodyne.