SENSOA – All about sex

This word of mouth campaign was based on building a new website for SENSOA, an organisation that aimed to provide information to young people about sex and relationships.

SENSOA – All about sex


Some months after Boondoggle gave a presentation about digital communication and Web 2.0 for the people from the Flemish expert organization on sexual health and HIV (SENSOA), they got back to us with a briefing for their “young adults” site.

Their site was old (five years or so), had a low level of dynamism (static pages), hardly any interaction (a link to an external forum) and – most of all – did not build further on the insight of how young adults deal with sex and relationships.


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