Senseo - Douwe Egberts and Philips

This case study outlines the launch of Senseo, a new coffee and coffee machine brand in Belgium and the Netherlands.
  

senseo, a sensational cup of coffee

Brand Name: Senseo from Douwe Egberts and Philips Client Name: Sara Lee Douwe Egberts and PhilipsCategory for this Entry: Consumer DurablesAgency Name: Duval Guilaume

Summary

Senseo, the new coffee system by...