SenseMARS: ARgo – transforming retail with AI-based AR

Chengdu IFS (CDIFS), a shopping centre in China, launched a personalised AR concierge system, ARgo, to guide customers through the complex.

Background & Objectives

Breaking the long-stand norm of the shopping mall industry

Shopping malls' rental charges always depend on in-store sales, so mall owners hesitate to build digital channels. As COVID-19 drastically shifted shopping habits online,...

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