Watson Phillips & Norman used DRTV as part of a campaign for Sense, a deafblind charity. The spot, featuring a real deafblind boy, rather than an actor, achieved a good response from over-65s.


Watson Phillips & Norman




Maria Phillips – Creative Partner Tod Norman – Planning Partner Gail Cookson – Client Services Director Sandra Money – Head of TV Nicky Legg – Head of TV, MC and C Louise Dean – Senior Planner/Buyer


We used DRTV to say that communicating the experience of deafblindness is virtually impossible – so Sense need help to bring deafblind people into our world. The response rate was 51% over target, with donations 21% over target and regular pledges 66% over target.


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