Sense to sensuality

This paper reveals the 'Holy Grail' of accurate forecasting and maximising brand positioning. The research, including the vehicle clinic, focus groups, brand image research (BVI(), forecasting model, and name testing, are described.

Sense To Sensuality

The repositioning of the Jetta brand within the South African Market

Carrin MerkelVolkswagen South Africa andJeanette DeetlefsCentre for Proactive Marketing

Introduction

Consolidation The world vehicle One vehicle suits all markets A single platform to satisfy all ... Reduced complexity in manufacturing

These are some of the buzzwords emanating from the world's largest and most successful manufacturers. But can this be realised? If...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands