Sense To Sensuality
The repositioning of the Jetta brand within the South African Market
Carrin MerkelVolkswagen South Africa andJeanette DeetlefsCentre for Proactive Marketing
Introduction
- Consolidation The world vehicle One vehicle suits ...
Sense to sensuality
This paper reveals the 'Holy Grail' of accurate forecasting and maximising brand positioning. The research, including the vehicle clinic, focus groups, brand image research (BVI(), forecasting model, and name testing, are described.
