Sense to sensuality

This paper reveals the 'Holy Grail' of accurate forecasting and maximising brand positioning. The research, including the vehicle clinic, focus groups, brand image research (BVI(), forecasting model, and name testing, are described.

Sense To Sensuality

The repositioning of the Jetta brand within the South African Market

Carrin MerkelVolkswagen South Africa andJeanette DeetlefsCentre for Proactive Marketing


Consolidation The world vehicle One vehicle suits ...