Sendo: Special Tet 2019

Sendo, an e-commerce retailer, developed a video content campaign in Vietnam that showed how all consumers' shopping needs could be met on the Sendo app during Lunar New Year.

Campaign details

Brand: Sendo Agency: Publicis


Lunar New Year is the highest and most meaningful shopping season any brand wants to own, with youngsters leading the online shopping. Sendo does, too. As the only leading e-commerce brand founded a

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands