Senco Gold & Diamonds: Sprinting towards gender-equality

Senco Gold and Diamonds, a jeweller, launched a campaign in India to celebrate equal rights for all genders as well as boost the company's credentials in the narrative of inclusivity.

Background

In recent history, homosexuality has been a taboo in India. During the British era, it was even criminalised, since intercourse among two people of the same gender was considered 'unnatural' at that point in time.

In present times, people in...

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