Semiotic codes in the pharmaceutical industry - borrowing from FMCG and other sectors

Diane Fox-Hill

This paper looks at how trust, authority and science are currently 'communicated' in the pharma and other sectors.

Semiotic codes in the pharmaceutical industry – borrowing from FMCG and other sectors

Diane Fox-HillPDD Ltd, United Kingdom.

THE PROBLEM OF TRUST

Trust just isn't what it was. The days when we implicitly trusted our doctor, bank manager or even the...

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