Selpak: Antibacterial launch communication online to offline

Selpak, a tissue paper brand in Turkey, increased click-through rates, customer sentiment and brand awareness by creating advertising that appealed to customers' hygiene concerns.

Campaign Details

Brand: SelpakAgency: IngageRegion: EMEA

Strategy

Objective

The increasing need for hygiene after the pandemic period, as Selpak brand, we decided to break a new ground in Turkey based on the needs of the consumers. Therefore, we produced Selpak Extra; Antibacterial Protection Shield Toilet Paper, the first toilet paper with antibacterial protection shield in Turkey!

We wanted to introduce the new member of the Selpak product family to our target audience. We explained to the consumer what need our innovative product provides for a solution in the market, and we explained in our film...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands