Selling sustainability to grocery shoppers during a cost-of-living crisis

Sustainable grocery products have long suffered from a perceived (and in some cases actual) price barrier. Shoppers are being forced to weigh up the cost to the planet versus cost to pocket reality.

The grocery brands and products that shoppers choose to put in their baskets can make a real difference when it comes to fighting the pressing challenges of the climate crisis. But it’s the cost-of-living crisis that is dominating media headlines and creating a tension for grocery shoppers across different markets: how are shoppers balancing the cost to the planet with the cost to their pockets?

Is shopping sustainably, financially sustainable?

Significant changes in culture, life and circumstances have always changed shoppers’ behaviour. We saw this at the start of 2020: thanks to the ‘Blue Planet effect’. Plastic became public enemy...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands