The grocery brands and products that shoppers choose to put in their baskets can make a real difference when it comes to fighting the pressing challenges of the climate crisis. But it’s the cost-of-living crisis that is dominating media headlines and creating a tension for grocery shoppers across different markets: how are shoppers balancing the cost to the planet with the cost to their pockets?
Is shopping sustainably, financially sustainable?
Significant changes in culture, life and circumstances have always changed shoppers’ behaviour. We saw this at the start of 2020: thanks to the ‘Blue Planet effect’. Plastic became public enemy...