Selling Consumables Online: P&G Tests Etailing on Amazon with Crest Whitestrips
Geoffrey Precourt Warc
If Amazon is trying to become the digital Walmart, Procter & Gamble wants to be there when it comes time to stock the electronic shelves.
Amazon earned its interactive stripes with books - initially ink on paper but, more famously, with its Kindle hardware and its software collection of reasonably priced books. But the etailer has moved aggressively into MP3s and, while it's no rival to Apple's iTunes, it has grabbed a significant chunk of the download-music market.
And Internet shoppers who do online...