Selin: Cologne

Selin Kolonya, a brand of cologne, increased growth, market share, and brand recall by appealing to customer emotions.

Where Were We?

Cologne has long been part of our cultural code, but it really came into its own during the pandemic with its hygiene benefits. Although the cologne category had a market size of TRY 198M in total in Turkey (Source: Nielsen, 2019 FY), with the effect of COVID-19 it received a serious boost after March 2020 reaching 4 times the previous value both in volume and turnover, and reached TRY 795M at the end of 2021 (Source: Nielsen, 2021 FY). Looking at the consumption (liters) trend, we saw that while the market grew by 11% at the end...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands