Although television stations have the right to reject almost any advertisement submitted for broadcast, exercising that power to protect consumers from potentially false or misleading claims can directly lower station revenues.
Self-regulation and Television Advertising: A Replication and Extension
Avery M. AbernethyAuburn University
andJan LeBlanc WicksUniversity of Arkansas
There are both state and federal laws regulating the advertising of specific products (such as tobacco)...