Self Assessment – Change without chaos
Principal Authors: Andy Nairn and Oliver Waterstone – MCBDContributing Author: Toby Nettle – PHD
Moira Stuart hiding under the stairs. This was the first comment made by many of the judges as soon as this paper was discussed. It's an exemplary case of how to communicate a simple message and create new behaviour saving the government millions in the process. For many years, HMRC had run a successful campaign, encouraging people to do their Self Assessment tax returns on time and online. Then the deadlines changed, for administrative reasons, meaning the...