Selecting the Right Marketing Media

Setting aside enough money for an advertising budget can be quite a challenge for a small business. Making sure you select the most effective advertising media in which to run your ads is crucial, and this paper emphasises the importance of focusing on the customer in order to do so.

Selecting the Right Marketing Media

Setting aside enough money for an advertising budget can be quite a challenge for a small business. One way to make sure you're spending those dollars wisely is to make sure you select the most effective advertising media in which to run your ads.

The term “media” refers to the type of outlet that will run your ad. These include elements such as newspapers, television, radio, magazines, online, and many other potential advertising opportunities. Many marketing and advertising plans include a combination of several media in the same campaign.

While the array of choices may...

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