Selecta: Selecta x Grab – Online freezer

Alyssa Mae C. Lorenzo

Selecta, the ice cream brand, established a strong presence within the e-commerce space in the Philippines.

Campaign details

Brand: SelectaBrand owner: Unilever-RFM PhilippinesLead agency: Mindshare PhilippinesContributing agency: Grab PhilippinesCountry: PhilippinesIndustries: Dairy products, fats, oilsMedia channels:Mobile & apps, Online display, Sales promotion,...

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