Selecta: Selecta Bestsellers – Household targeting

Selecta, an ice cream brand, launched a campaign in the Philippines to reach out to families.

Campaign details

Brand: SelectaBrand owner: RFM CorporationEntrant company: Mindshare Philippines, TaguigMarket: The PhilippinesSector: Dairy products, fats, oilsMedia channels: Online display, Online videoBudget: Up to 500k

Executive summary

For many years now,...