Selecta Philippines: Selecta X Grab - Selecta’s online freezer

Loren Saguil, Tricia Cruz, Rica Paquio

Ice cream brand Selecta partnered with delivery service GrabFood in the Philippines to drive awareness and sales.

Dairy products, fats, oils
Philippines
Strategy

Campaign details

Brand: Selecta Brand owner: Unilever Entrant company: MindshareIdea creation: Mindshare Taguig Market: Philippines Sector: Dairy products, fats, oils Media channels: Mobile & apps, Search marketing, Online display, Sales promotion Budget:Up to...

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