Selecta Philippines: Selecta X Grab - Selecta’s online freezer

Loren Saguil, Tricia Cruz, Rica Paquio

Ice cream brand Selecta partnered with delivery service GrabFood in the Philippines to drive awareness and sales.

Campaign details

Brand: Selecta Brand owner: Unilever Entrant company: MindshareIdea creation: Mindshare Taguig Market: Philippines Sector: Dairy products, fats, oils Media channels: Mobile & apps, Search marketing, Online display, Sales promotion Budget: Up to 500k

Executive summary

Selecta ice creams are widely distributed in the Philippines, with more than 8,000 freezers in supermarkets, convenience stores and small-scale neighborhood stores. This allows the brand to capture high-intent consumers entering establishments and be top-of-mind for cravings.

However, when the Covid lockdown was implemented, offline...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands