Selecta: Owning the holiday rush with Waze

Selecta, an ice cream brand, launched a Christmas campaign in the Philippines alongside Waze to reach on-the-go consumers.

Campaign details

Brand: SelectaBrand owner: Unilever-RFM PhilippinesLead agency: Mindshare PhilippinesContributing agency: WazeCountry: PhilippinesIndustries: Dairy products, fats, oilsMedia channels: Mobile & apps, Search marketingBudget: Up to 500k

Executive...