Selecta: It's a family thing!

Alyssa Mae C. Lorenzo, Jovi Tupas

Selecta, the ice cream brand, effectively reached out to families by shifting from an individual targeting to a household level of targeting in the Philippines.

Campaign details

Brand: SelectaBrand owner: Unilever-RFM PhilippinesLead agency: Unilever PhilippinesContributing agency: InMobiCountry: PhilippinesIndustries: ConfectioneryMedia channels: Mobile & apps, Online display, Online videoBudget: Up to 500k

Executive...

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