Selecta: It's a family thing!

Selecta, the ice cream brand, effectively reached out to families by shifting from an individual targeting to a household level of targeting in the Philippines.

Campaign details

Brand: SelectaBrand owner: Unilever-RFM PhilippinesLead agency: Unilever PhilippinesContributing agency: InMobiCountry: PhilippinesIndustries: ConfectioneryMedia channels: Mobile & apps, Online display, Online videoBudget: Up to 500k

Executive...