Seizing Opportunities Inside the Crisis: Increasing the Value of a Pasta Brand, Case Study

Crisis can be a source of opportunity, and this presentation shares a relevant case where courage and vision were utilized to make critical decisions at the right moment.

Seizing Opportunities Inside the Crisis: Increasing the Value of a Pasta Brand, Case Study

Mònica KleimanGfK, Argentina

Cecilia IglesiasMolinos, Argentina

THE PASTA MARKET IN ARGENTINA BEFORE THE CRISIS

Towards the end of the 1990s the dry pasta market...

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