Seishin Plastic and Aesthetic Surgery Clinic: #UglyBlackBox

Japan's Seishin Beauty Clinic unboxed an innovative campaign to raise awareness of corrupt cosmetic surgery clinics, prevent future harm and convert potential victims to potential customers.

Campaign details

Brand: Seishin Plastic and Aesthetic Surgery ClinicBrand owner: Mediclude Co.,Ltd.Lead agencies: I&S BBDO, BBDO JWESTContributing agency: Breakthrough inc.Market: JapanSector: Healthcare services, providersMedia channels: Events & experiential, Online video, Websites & micrositesBudget: Up to 500k

Executive summary

An awareness campaign in Japan, aimed to reveal the reality of 'the world's ugliest doctor', who is hidden in a black box, to prevent future harm and change potential victims into potential customers.

Recently, cosmetic surgery, once considered taboo by Japanese standards, has gradually been gaining in...

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