Campaign details
Brand: Seishin Plastic and Aesthetic Surgery ClinicBrand owner: Mediclude Co.,Ltd.Lead agencies: I&S BBDO, BBDO JWESTContributing agency: Breakthrough inc.Market: JapanSector: Healthcare services, providersMedia channels: Events & experiential, Online video, Websites & micrositesBudget: Up to 500k
Executive summary
An awareness campaign in Japan, aimed to reveal the reality of 'the world's ugliest doctor', who is hidden in a black box, to prevent future harm and change potential victims into potential customers.
Recently, cosmetic surgery, once considered taboo by Japanese standards, has gradually been gaining in...