Segments, Hugs and Rock ‘N’ Roll: An Attitudinal Segmentation of Parents and Young People
Janice Clark, Sara Jones, Eleni Romanou and Michelle Harrison
The article describes an attitudinal segmentation of parents and young people, conducted for the Department for Children Schools and Families (DCSF).
Segments, Hugs and Rock 'n' Roll: An Attitudinal Segmentation of Parents and Young People
Janice Clark
The Futures Company
Sara Jones
Department for Children, Schools and Families
Eleni Romanou and Michelle Harrison
BMRB Social
INTRODUCTION AND BACKGROUND TO THE...
