Segmenting the burger market
Donna Kotronis McCann-EricksonMichael Lieberman Multivariate SolutionsNot every dollar spent on advertisingand sales is created equal some dollars generate far more revenuethan others in the budget....
Segmenting the burger market
In this disguised case study Donna Kotronis, McCann-Erickson NY , and Michael Lieberman, Multivariate Solutions, describe how multivariate techniques can be used to exploit defined market segments.
