Segmenting Consumers, Based on Their Perceptions of Circulars
Marcus Schmidt, University of Southern Denmark andMogens Bjerre, Copenhagen Business School
Keywords: Circulars, multivariate analysis
INTRODUCTION
The level of circulars distributed...
Segmenting Consumers, Based on Their Perceptions for Circulars
In this article we investigate the possibility of identifying clusters, as a possible base for segmentation among consumers receiving circulars.
