Segmentation of Hispanic consumers in the United States based on the New Acculturation Model
Gustavo Alvarez and Ricardo J Alvarez
The purpose of this paper is to provide a brief history of Acculturation Models as well as a new recommended approach to sub-segmenting the U.S.
Segmentation of Hispanic Consumers in the United States Based on the New Acculturation Model
Gustavo AlvarezSynovate Latin America, United States
Ricardo J. AlvarezSynovate-Diversity, United States
THE NUMBERS
Hispanics are the largest minority of the United...
