Segment changes

Simon Salinger, Geoff Minter and

In a market of China’s size and growth, segmentation is not only essential to the healthcare industry for understanding and strategy planning, but allows monitoring and measurement of the significant cultural and economic changes that are occurring in China and how they impact on the healthcare of different population segments.

segment changes

Where is Chinese healthcare today?

Geoff MinterCustomer Service MonitorsSimona Salinger The Minter Group

Introduction

Within the country, healthcare is not only affected across regions by the standard demographics, but also by geographic influences including culture, religion, food, water quality, health consciousness and lifestyle.

This paper is based on the results of an exploratory study with medical professionals in China . The research was completed by phone interviews across major population centres with:

  • medical ...

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