Segment And Prosper
Barbara Elson 23red
It is generally recognised that marketing has evolved through a number of stages.
- For a long time, businesses adopted a mass-marketing model, made possible by simple products, homogeneous (demographically...
Segment and prosper
Barbara Elson, head of database and direct marketing at 23red, considers the history and growing disaffection for segmentation strategies, consumer-centric marketing and CRM.
