Seeing jazz - doing research

This paper uses the metaphor of jazz music-making to contribute to the growing literature concerning the need for a more holistic approach to research, and to suggest directions for research implementation.

Seeing jazz – doing research1

Michael K. MillsUniversity of Southern Queensland

A growing amount of discourse suggests that market research as a profession needs to make some changes (see Dolan & Ayland 2001; Chadwick 2006; Garcia-Gonzalez 2006;...

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