Seeing jazz – doing research1
Michael K. MillsUniversity of Southern Queensland
A growing amount of discourse suggests that market research as a profession needs to make some changes (see Dolan & Ayland 2001; Chadwick 2006; Garcia-Gonzalez 2006;...
Seeing jazz - doing research
This paper uses the metaphor of jazz music-making to contribute to the growing literature concerning the need for a more holistic approach to research, and to suggest directions for research implementation.
