Seeing Eye Dogs - Replacing “Aww…” with “Aha”: changing the traditional way to generate donations for Seeing Eye Dogs Australia

Seeing Eye Dogs Australia is one of two charities which fund the breeding, training and supply of dogs to guide people who are blind.
Agency: DDB MelbourneAuthor: Lucy Cochran

Seeing Eye Dogs – Replacing “Aww...” with “Aha”: changing the traditional way to generate donations for Seeing Eye Dogs Australia

Gold Award – Campaign for Public Service &...

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