Seeing Around The Corner - A role for marketing research in turbulent times

When operating in fast-moving business environments, market research is in danger of losing its seat at the table where decisions are made.

Seeing Around the Corner

A Role for Marketing Research in Turbulent Times

Michael A. LottiCorporate Marketing Office, Eastman Kodak Company, United States

INTRODUCTION

Companies and Market Researchers (MR) operating in technology markets face a number of...