Seeding change: a Future Foundation segmentation of UK consumers’ attitudes to the environment

In this article, WARC Online's Carlos Grande reports on the findings of the research project Climate Change and the Future of Brands, led by the Future Foundation, with the support of ABI, TUI, Royal Mail and BRASS (ESRC).

Seeding change: a Future Foundation segmentation of UK consumers’ attitudes to the environment

Carlos Grande WARC Online

Green marketers need to simplify and segment their message if they are to convert consumers to environmentally-friendly behaviour,...

Not a subscriber?

Schedule your live demo with our team today