Seeding change: a Future Foundation segmentation of UK consumers’ attitudes to the environment
Carlos Grande WARC Online
Green marketers need to simplify and segment their message if they are to convert consumers to environmentally-friendly behaviour, particularly in a slowing economy.
That was one of the overall lessons of the research project Climate Change and the Future of Brands, recently presented by Future Foundation, an Experian Company. The project was a consortium led by the Future Foundation, of which the Association of British Insurers, TUI, Royal Mail and...