Sedrin 2021 Spring Festival Fujian Local Marketing Campaign

Sedrin is the most important regional local brand under Anheuser-Busch InBev. As a local brand born and grown in Fujian, it has an important position in the people of Fujian. Cergen Beer hopes to strengthen its local brand image and establish a deeper emotional connection with local consumers through the 2021 Spring Festival marketing campaign. At the same time, we will grasp the peak sales season of the Spring Festival to promote brand sales.

Case details

Brand:SedrinBrand owner: SedrinMain agency: StarcomMain agency holding group: Publicis GroupeMain Agency 2: Party ASecondary Agency: Draft LineMarket launch: Mainland ChinaIndustry: AlcoholMedia channels: outdoor billboards, transportation network media (airplane, high-speed rail, subway, bus, taxi and other transportation lines), cable digital TV, OTT smart TV, celebrity/celebrity spokesperson, key opinion leader KOL), online display advertising, Online Video Ads, In-feed Ads, Programmatic Ads, Targeted Ads), Events, Activities & ExperiencesBudget: 20-25 million

Case Summary

As a local brand born in Fujian and grown...

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