Second Life: a tool to collaborate with the consumer

François Abiven and Emilie Labidoire

This paper describes the birth of a new research methodology developed by Repères in a 3D immersive environment.

Second Life: a tool to collaborate with the consumer

Francois AbivenRepères, France

Emilie LabidoireRepères Second Life, Repères, France

PREFACE

The paper describes the birth of a new research methodology developed by Reperes in a 3D immersive environment. It follows the development of an original research approach for studying the consumers' 2.0 that expresses everything they hold in their imagination in virtual worlds entirely built by them. It further explains the importance of engaging the consumers in interactive co-creation processes that allows brands to tap into new inspiration resources.

THE ORIGIN OF REPèRES SECOND LIFE

The Growing...

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