Second Life: a laboratory to get closer to consumer 2.0

Among the many websites that have come to define web 2.0, Second Life is almost unique in revealing the full extent of people's emotions, aspirations and opinions, and thus provide the possibility to accrue unique insight into the lives of consumers.

Second Life: a laboratory to get closer to consumer 2.0

Emilie Labidoire

With Second Life, a human psychological reality comes into being, at last freed from the body and its corollaries (space, time, gravitation and procreation). In Second Life, people's...

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