Second Life: a laboratory to get closer to consumer 2.0

Among the many websites that have come to define web 2.0, Second Life is almost unique in revealing the full extent of people's emotions, aspirations and opinions, and thus provide the possibility to accrue unique insight into the lives of consumers.

Second Life: a laboratory to get closer to consumer 2.0

Emilie Labidoire

With Second Life, a human psychological reality comes into being, at last freed from the body and its corollaries (space, time, gravitation and procreation). In Second Life, people's desires, fantasies, emotions, thoughts, aspirations and opinions are revealed. Avatars are truly consumers like any others, except that they may express everything they hold in their imagination. Passionately involved in studying and developing its knowledge of consumers, Repères could not ignore this new limitless and profoundly human dimension. So on 17 October 2006, we were the first market research agency...

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