Sebamed: How pH 5.5 helped David beat Goliath

Sebamed, a medicinal skin care brand, launched a multimedia campaign to target fans of competitor brands in India to increase sales and relevance.

The marketing objective

Sebamed cleansing bar is a premium toilet soap with its distribution limited to chemists and online market places. The brand was being rolled out into modern retail stores. With distribution expansion, the key objective was to generate...

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