Sebamed: How India's bully got bullied

Sebamed, a medicinal skin care brand, launched a campaign in India to challenge leading brands and promote the low pH level of its products.

Campaign details

Brand: SebamedBrand owner: USV Pvt. Ltd.Agency: The Womb Communications LLPMarket: IndiaSector: Bath toiletries, soapsMedia channels: Television, Websites & micrositesBudget: 10 - 20 million

Executive summary

Sebamed's launch into bathing bars...