Seatbelts - 'Damage' campaign: no seatbelt, no excuse. Helping to reduce road deaths by 13% in a year

Road fatalities in Northern Ireland are substantially higher than in Great Britain. Some 9.5 per 100,000 population are killed on the roads in Northern Ireland compared to 5.9 in Great Britain.
Agency: McCann-EricksonAuthors: Dawn Reid, Pamela Baird, Julie Anne Bailie and David Lyle

'Damage' Seatbelts

THE CONTEXT

Road fatalities in Northern Ireland are higher than its nearest European neighbour, Great Britain, with deaths per 100,000 population...