SEAT Leon – For Those Who Believe
Brand Name: SEAT – For Those Who BelieveAdvertiser: SEATAgency: Atletico InternationalPrize: SilverCategory: Automotive
SUMMARY
The Leon was launched in 1999. It is the key brand ambassador for the self-confident and sporty brand SEAT. To defy the laws of the aging process which every car model faces, SEAT created a feisty campaign to raise desire during the second half of the model lifecycle. The campaign exceeded all expectations despite the decreasing European car market. Sales of the Leon increased substantially, between +28% and...