Seat – Altea XL: Toys

Seat launched its new Altea XL in late 2006 into a crowded MPV market. The Seat marque appeals to a very specific group of drivers; generally, young, sporty men who see themselves as more adventurous than other motorists - values the Seat brand shared.

Seat – Altea XL: Toys

Client: SEATBrand: ALTEA XLCampaign: ToysCategory: Automotive


MPVs are everywhere you look: Ford C-Max, Renault Scénic, Citroën C4 Picasso, VW Touran, Opel Zafira and Toyota Corolla Verso are just some of the players in this fast-growing segment. So when SEAT joined the race in 2004, the key question was: how will we position our MPV? After all, SEAT appeals to a very specific kind of driver – even those who choose the most economical SEAT see themselves as racier than the rest.

But both SEAT and its fans...

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