Seasonal micro-moments drive Ramadhan marketing in Indonesia

Ramadhan is one of the most important rituals in the Islamic calendar, and consumer behaviour changes to accommodate religious rituals such as iftaar, prayer and fasting.

Smart approaches to occasion marketing

This article is part of a series of articles on smart approaches to occasion marketing. Read more.

Indonesia is home to more Muslims than any other country in the world, with almost 90% of the population of 265 mil

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