This article describes the growth of paid placement search on online destinations such as MSN and Yahoo! The author asserts that as an advertising tool Internet search has many advantages including greater access to online shoppers, more precise targeting, cost and price control and conversion-tracking capabilities.
searching for a
better advertising strategy
Consider search advertising to effectively position product offerings
Paul SchulzOverture
About
a year ago, agricultural equipment maker John Deere Co. ramped up promotional
efforts to help its dealers grow...
