Search media costs rise as demand increases from CPG categories

Cost-per-click (CPC) search advertising rates according to data from Skai.

Cost inflation is a headache for marketers across the media landscape, and this appears equally true in paid search. Data from Skai show that average global cost-per-click (CPC) rates in Q2 2022 were up 8% year-on-year.

According to Skai, search spending...

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