Search is as essential to each campaign as to the whole brand

Ross Barnes

The article argues that internet search is seldom, but should always be, an integral part of each campaign at the planning stage as well as thought through for the brand as a whole.

Search is as essential to each campaign as to the whole brand

Ross Barnes

Consumers are surrounded by media throughout the day, from the direct mail that drops through the letterbox and the display advertising they see on the way to work, to the marketing...

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