Search Engine Marketing: How to Increase Your ROI

Discusses the advantages of search engine marketing on the internet (SEM), which is set to grow enormously (revenues of $23 billion by 2009).

Search Engine Marketing: How to Increase your ROI

Chris ChurchillFathom Online

The Internet has transformed our lives beyond imagination. A significant amount of professional and personal time is now spent looking for specific data on a “search engine,” such as Google or Yahoo!'s Overture. This is a very lucrative business, even though searches on Google and on competitive search engines never cost the consumer a penny.

Given this phenomenon, advertisers can capitalize on the extraordinary opportunity to reach millions of consumers. Along with Google, Overture, FindWhat, and more than 2,000 other search engines, advertisers are learning that this is...

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