Search ad spend set to overtake total premium video in 2023

Paid search is forecast to account for the largest share of total global ad investment in 2023.

Search advertising is forecast to account for a greater share of total global spend (28.4%) than premium video (28.2%) in 2023, according to WARC Media data. Premium video incorporates linear TV, ad-funded video on-demand (AVOD), broadcaster video on-demand...

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