Search advertising is forecast to account for a greater share of total global spend (28.4%) than premium video (28.2%) in 2023, according to WARC Media data. Premium video incorporates linear TV, ad-funded video on-demand (AVOD), broadcaster video on-demand...
Search ad spend set to overtake total premium video in 2023
Paid search is forecast to account for the largest share of total global ad investment in 2023.
